We are launching in Vietnam on 05/01/2024

Vaping is a new lifestyle

The long-term vision of the FREEZIE electronic cigarette brand is to redefine Vaping as a new lifestyle. We emphasize the omnipresence of electronic vaporization in life and aim to create a new, high-quality way of life for consumers through product innovation and business model innovation. Our understanding of this new way of life is also the core positioning of the entire brand, namely, 'Inspiration. Vitality. Connection.
Inspiration: We hope that our brand and products bring consumers a sense of continuous innovation. We have a unique perspective and insight into products, services, and our business model, aiming to inspire consumers to deeply think and explore various details of using vape in their daily lives. We aim to spark their desire to try new lifestyles and accept new forms of products, making their lives more fulfilling and interesting. Freezie aims to redefine vaping as a new lifestyle by bringing the best vaping experience to customers around the world. Vitality: We advocate for a life filled with passion, positive energy, and an optimistic attitude, aiming to bring health, vitality, abundant energy, joy, and satisfaction to consumers through our products and services. Simultaneously, we aspire for consumers to perceive our brand, products, and services as youthful and trendy, aligning with their pursuit of a novel and fashionable lifestyle. Lastly, Vitality also embodies the robustness and perseverance of our enterprise and brand, capable of demonstrating formidable vitality in various environments. Connection (Interconnectedness, Sharing): Compared to traditional tobacco, electronic cigarettes have somewhat weakened social attributes. We hope that our brand, products, and services can bring consumers more social and belonging feelings, and advocate for a more social, joyful sharing attitude towards life. We hope to broaden consumers' horizons by connecting different people, thoughts, cultures, or worlds. Connection encompasses several dimensions: 1) Interconnection between consumers and our brand, where they are not just our customers but also deeply involved in our product development and other business developments; 2) Interconnection and sharing among consumers, such as our upcoming location-based services and communities; 3) Interconnection between consumers' vapes and other functional devices, such as vape and mobile phone connectivity; 4) Interconnection between consumers and nature, such as battery recycling, environmental protection. In addition, connection is also the concept we face ecological partners (including the supply chain, downstream wholesalers/retailers). We are open, inclusive, and advocate cooperation and sharing. Our Consumers: FREEZIE's target consumers are adults who pursue a healthy, fulfilling life. They care about their health, the environment, and seek a high quality of life. They are optimistic and embrace every challenge life brings. Our Products: All products produced by FREEZIE prioritize people, environmental protection, and advanced technology. We strive to satisfy consumers both physically and mentally, allowing them to enjoy a high-quality life. Brand Values: Our values are based on three important aspects: health, vitality, and nature. We believe that the beauty of life lies in maintaining a healthy body and mind, staying vibrant, and having a subtle connection with nature. Therefore, we are committed to creating a series of products that enhance quality of life and align with these values. Brand Vision: We strive to bring health and happiness to consumers through the promotion and application of the most advanced electronic vaporization products. At the same time, we are committed to becoming a leader in the electronic vaporization industry, contributing to the construction of a healthier, happier, more prosperous, and more equitable society. Brand Slogan: Vaping is a new lifestyle. Our slogan implies that everyone is the master of their own life, capable of shaping it into one full of vitality and health.